Loved by our community of 150.000+ women

"I thought it was just part of getting older..."
For a long time, I felt like little leaks were slowly stealing parts of my life. Not just my comfort — but my confidence. I started avoiding long walks, wearing light clothes, or even laughing too hard. I was always checking, always planning… always worrying.
Then I discovered Rose Wear.
Honestly, I was skeptical at first. How could something that looks like regular underwear actually protect me? But from the moment I wore them, everything changed. No bulk, no noise, no embarrassment — just soft, secure comfort and dry days.
Now I wear them to work, while walking the dog, at brunch with friends, or just relaxing at home. And the best part? I don’t even think about leaks anymore. No stress. No fear. Just freedom.
Thanks to Rose Wear, I finally feel like me again — confident, feminine, and free.
– Monique (61)
"I was tired of feeling embarrassed."
I’m a teacher, and I’m on my feet all day. One sneeze in the middle of class used to make me panic. I always had a backup outfit in my car — just in case. And trust me, that wears on your confidence.
When a close friend told me about Rose Wear, I was hesitant. I didn’t want to wear “incontinence underwear.” That word alone made me cringe.
But Rose Wear changed my mind — and my life.
They’re flattering, soft, and feel just like my regular underwear. The first time I got through a full day at school without worry, I nearly cried from relief.
Now I own five pairs and I recommend them to every woman I know. No more hiding. No more shame. Just me, living my life again.
– Denise (56)

“I thought I just had to live with it.”
At 68, I’d accepted bladder leaks as part of aging. I stopped wearing light clothes, avoided long outings, and always carried a spare pad — just in case.
It was exhausting.
My daughter gave me Rose Wear, and honestly, I didn’t think it would change much. But the moment I wore them, I felt relief — not just physically, but emotionally. No more padding, no more planning. Just softness, dignity, and quiet confidence.
Now, I wear what I want. I go out without worry. I feel like myself again.
– Evelyn (68)
100% Perfect Fit Guarantee
If Rose Wear doesn’t make you feel more confident, comfortable, and carefree in your daily life — no worries. Simply send it back within 30 days for a full refund.
Holds up to 100ml
Incredibly soft & breathable
Neutralizes odors
FAQ's
Rose Wear truly look and feel exactly like regular underwear while you're wearing them!
Even when a leak happens, the layers closest to you dry as quick as possible, while the further away absorption layers lock in all leaks without any wet feelings or odors.
Meaning Rose Wear always feel amazing!
To find your perfect fit, just measure around your hips and compare it with our size chart. If you’re between sizes, we recommend choosing the one you usually wear in underwear. And don’t worry — our Perfect Fit Guarantee means we’ll send you a new size for free if it’s not just right.
It’s all about what makes you feel comfortable. If you prefer more support and coverage, our high-waist styles are a great choice.
Nope! Rose Wear really do look and feel just like regular underwear. So unless your pants are very thin or are regularly see through, nobody will be able to see your Rose Wear.
Rose Wear is perfect for light to heavy incontinence with them holding up to 7 tsp of liquid, with absolutely none of it going through!
Whenever a leak happens, the liquid is absorbed into the layer furthest away from your skin, while the gentle cotton liner quickly dries to keep you comfy and dry.
Our built-in antibacterial layer also helps neutralize odors, so you can feel fresh and confident throughout the day — no matter what your schedule holds.
Rose Wear are both washable and reusable!
Meaning with proper care, you can wear them for months... Even years!
As for washing instructions, they're machine washable in cold water and should be hung to dry.
Yes, Rose Wear is a wonderful choice for the postpartum period. Many new mothers choose our high-absorbency styles during recovery, and they appreciate the soft comfort and secure protection during this important time.
While Rose Wear was originally created for incontinence, there's no reason you couldn't also wear Rose Wear on your period.
This isn’t just underwear. It’s peace of mind.
Rose Wear looks and feels like regular underwear, with the added confidence of leak protection you can trust.